Download this complementary report to learn about the latest multi-channel initiatives and how technology can help with cross channel integration. Over 120 international retailers interviewed!
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Executive Summary
Best-in-Class companies 2.5x as likely as Laggards to have the ability to execute a unified marketing plan for all channels of operations.
Best-in-Class companies are 28% more likely than their peers to possess the capability to track cross-channel performance analytics.
Best-in-Class companies are 72% more likely than their peers to be using online user analysis for driving store and overall multi-channel performance.
Aberdeen surveyed over 120 retail enterprises between December 2008 and January 2009 to determine the current state of multi-channel retailing, and the future implementation of the digital and mobile channels. Aberdeen data reveals that 58% of retailers surveyed have had a multi-channel initiative in place for at least one year. Best-in-Class companies are 1.5-times as likely as Industry Average and Laggard companies to have implemented these initiatives in that time.
