Depending on the customer profile, their buyer behaviour and recent purchases, Yourcegid Retail allows retailers to print targeted messages on receipts: tailored promotions, special coupons, invitations to exclusive events. Receipts and loyalty cards give an added, almost media-like communications tool, together with letters and e-mail.
Yourcegid Retail provides retailers with unique tools for an effective multi-channel marketing policy.
- Management of customer files: search by multiple criteria, grouping by type of client (individuals, companies etc)
- Gathering information at the point of sale
- Managing customer segmentations and groupings
- Defining loyalty programs
- Sales history, key indicators, analysis of purchasing behaviour
- Management of loyalty cards including re-writable cards
- Management promotions, customer rebates etc
- Gift lists for births, marriages etc
- Customers services at the point of sale: alterations, repairs, subscriptions etc.
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